Portal Case Study
Volcano Communications Web Portal —
A Community of Contributors
Volcano Communications (Volcano), located in Pine Grove, California and nestled between Sacramento and the Stanislaus National Forest in northern California, is dedicated to providing its rural service area with cutting edge technologies that rival those of metropolitan areas. Established in 1903, Volcano has grown from a traditional telephone company providing local and long distance service to advanced telecommunications with high definition cable and Internet services.
Volcano takes pride in their ability to keep their customers informed and current. Their two previous web portal experiences did not meet their expectations from a technical or a content perspective. What was lacking was the ability to interact with and engage their customers, while at the same time providing local information that was both relevant and useful. Volcano learned it was essential to choose a portal partner that offered a variety of rich content, community participation, site personalization and easy administration. SecurityCoverage’s Premium Portal delivered on all of Volcano’s requirements and offered up much more than what they expected.
Quality content helps drive web traffic and brand awareness and Volcano is mastering that by combining the “out-of-the-box” rich content provided by SecurityCoverage with that of their local community. Premium Portal offers an impressive blend of national and local news including the latest breaking stories and events, nationally acclaimed columnists, up-to-date weather, pro and college sports, entertainment and streaming video. The local community is invited to become active contributors of information through the calendar of events, personal news stories, and local photo and video galleries. All this information is then complemented with a highly personalized, single sign on “My Page”. Customers now have access to dozens of gadgets including their Twitter, Facebook and email accounts as well as numerous other social and productivity applications. These features drive traffic to Volcano’s web portal every day, making it a one-stop online destination.
Unlike other Portal vendors that have design constraings and reserve prime advertising space for their national advertisers, the Premium Portal offers partners the flexibility, ease of administration and personalization to make the site their own. “the portal’s administration tools make the process quick and simple,” states Duke Milunovich, marketing manager, Volcano Communications. “We’ve created a page for each of our core products that allow us to provide support information, as well as draw attention to our bundled specials. We’ve even added three local webcams to our already interactive site, further increasing our value to customers,” adds Milunovich.
Utilizing SecurityCoverage’s Premium Portal, Volcano Communications has created an informational community platform that provides customer demanded tools, making the site the perfect gateway for customers to reach the Web — all without ever leaving their service provider’s brand.
“The SecurityCoverage Customer Portal has allowed us to provide our users with the exact content we have been looking to provide. The transition from our previous site was an easy process and the staff at SecurityCoverage was instrumental in helping us with a smooth implementation.”
Mike Chavez, IT Department
Volcano Communications in Pine Grove, CA
