Inbound Marketing 101

What Is It? Why Do It? How Inbound Marketing Will Change Your Life…or at Least Your Marketing Plan

Speaker: Mike Volpe, HubSpot

Marketing Breakout Session at OPASTCO 2009 Technical & Marketing Symposium (sponsored by ANPI)

Social media has created a major stir in the marketing world. Some already have jumped in, while others still sit and watch at the sidelines. Some have found success, but most have not. Moreover, many are still sifting through trends versus truths. That’s where Mike Volpe, HubSpot’s vice president of inbound marketing, can help. “Inbound marketing” occurs when you help your company “get found” by people shopping for the services you provide. After this interactive session, you will understand inbound marketing efforts. Topics will include search engine optimization (SEO), blogging, social media and landing pages.